Automotive manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high performance visionaries in the world. His arrival on the race scene, first as a driver and then as a manufacturer of high-performance vehicles for both track and street, quickly redefined what true performance meant. Shelby was also a pioneer for modern automotive licensing programs; beginning in the 1960s, he began licensing his name and designs for various products. His influence was so considerable that even competitors often wore clothing featuring Shelby trademarks. The brand united a wide range of enthusiasts who held Shelby in undeniable admiration and esteem.
He founded Carroll Shelby Licensing Inc. in 1988, which is the exclusive holder of trademarks and vehicle design rights for some of the most recognized muscle cars and high-performance vehicles produced.