News

You Might Not Be Able to Buy Dad a Shelby… But You Can Give His Car a Shelby Upgrade! Father’s Day is shifting into gear with the launch of the new Shelby branded car accessories range, now available at Repco stores across Australia & New Zealand. The range includes a 5-piece car seat cover kit, featuring: 🏎️ Front seat covers 🏎️ Seat belt protectors 🏎️ Shelby steering wheel cover Plus, a Shelby front sunshade is available separately to help keep Dad’s pride and joy a little cooler. Let’s face it — buying Dad an actual Shelby might be slightly outside…

We’re excited to announce the launch of the first-ever Mack Trucks consumer products in Australia & New Zealand, under the stewardship of Blue Chip Brands. With more than 125 years of Mack Trucks heritage from its beginnings in Brooklyn, NY in 1900, the brand is synonymous with strength, durability and an unmistakable presence on the road. And Mack’s connection to Australia runs deep — with its own manufacturing facility in Wacol, Queensland, producing legendary Mack Trucks for the Australian market and beyond. Now, that iconic heritage is moving from the road into lifestyle fashion, with the launch of a new…

Shelby Continues to accelerate with new Cotton On Global Collection and Kmart Australia/NZ Women’s Styles. We’re excited to announce the launch of a brand-new collection of Shelby licensed T-shirts at Cotton On stores globally. Building on the success of the first release, this second Shelby collection continues to bring together iconic automotive heritage and contemporary streetwear, delivering fresh designs inspired by the legendary Shelby legacy. With the enduring appeal of the Shelby name and its unmistakable performance-driven DNA, the range offers fans another opportunity to wear one of the most celebrated names in automotive culture. Women’s styles have also been…

We’re proud to announce the launch of the first  West Coast Choppers apparel range in Australia, now available through Culture Kings. This drop marks an exciting milestone for the iconic brand, bringing its unmistakable attitude, heritage, and bold design language to a new generation of fans down under. From statement graphics to premium streetwear essentials, the collection captures the spirit of West Coast Choppers and its influence on global street culture. A huge shoutout to the team at Culture Kings for partnering with us to bring this launch to life and delivering it to one of the most style-driven retail…

We’re proud to announce that Blue Chip Brands has been appointed to manage the consumer products licensing program for V8 Supercars across Australia and New Zealand. V8 Supercars is the 4th most popular sport in Australia with 4.7 million Australian fans, 60 million viewers of championship rounds across the season and 1.6 million attendees at 2025 events. With 2026 set to see Toyota join Supercars with the GR Supra alongside the Ford Mustang and GM Camaro and 2027 set to mark the 30th Anniversary of Supercars, there has never been a better time for licensing partners to get in, buckle up…

Blue Chip Brands Appointed to Represent West Coast Choppers Brand We’re proud to announce that Blue Chip Brands has been appointed to manage the development of a consumer products licensing program for West Coast Choppers across Australia and New Zealand. An icon of custom motorcycle culture, West Coast Choppers is renowned for its bold design language, rebellious spirit and deep roots in global street and lifestyle culture. West Coast Choppers continues to impact pop culture. Its design language can be seen in streetwear, tattoo art, music, and visual media, inspiring new generations of creators. Branded apparel is ranged in high…