The Steven Rhodes consumer products program continues to expand around the world with Urban Outfitters Europe having great success with a range of T-shirts. Designs including ‘My Magical Garden’ and ‘Let’s Make Special Brownies’ have really struck a chord with consumers and new designs are being released constantly.
Youth fashion retailer – Factorie has launched a world first Betty Boop x NFL brand collaboration in stores and online. The apparel collection covers oversized t-shirts, slim fit cropped t-shirts and crew sweatshirts featuring Betty Boop decked out in various NFL Team colours including the Green Bay Packers, Las Vegas Raiders, Miami Dolphins, Chicago Bears and the New England Patriots.
Australian fashion retailer – Factorie has launched a collection of apparel and accessories featuring the original influencer – Betty Boop. The range consists of oversized tees, fitted tees, hoodies, crew fleece and socks with prices ranging from $9.95 – $69.95. The collaboration with Factorie follows the hugely successful launch earlier in 2023 with online fashion retailer – Princess Polly and subsequent partnership with youth culture and fashion retailer – Jay Jays.
Online global fashion destination retailer – Princess Polly has launched a collection of fashion tees featuring the original influencer – Betty Boop. The range consists of oversized tees, a biker tee, tank and long sleeve tee. The range has been developed and supplied by licensee Bravado Australia and is available through the Princess Polly online stores in Australia and the USA.
The first Evel Knievel licensed product has launched in Australia with men’s T-shirts available through Jeans West stores. The T-shirts feature iconic images of the stuntman including the famous jump performed at Ceasar’s Palace, Las Vegas in 1967 and the dare devil performing a wheelie on his Harley-Davidson motorcycle.
Blue Chip Brands is delighted to be involved with the launch of the LA Gear brand in Australia through Big W. The collection launching in Big W pays homage to some of the brand’s most popular styles and draws on nostalgia from the 80s and 90s. The new 100-piece men’s and womenswear ranges feature tie-dye prints, pastels, lime greens, cropped tees, oversized hoodies, parachute jackets and socks in addition to footwear for the entire family. The program is supported by a national advertising, PR & Brand Ambassador/Social Media Influencer campaign