Blue Chip Brands
Giving consumers more reasons to love your brand
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About Us

Company Services

Blue Chip Brands is a full service licensing agency providing an extensive range of services to its clients. These can be segmented as follows:

  • Strategic Planning/Sales Marketing
  • Acquisition of brand representation rights
  • Development of strategic plans for consumer products program
  • Marketing of trademark to manufacturers/distributors and retailers
  • Selection of the most appropriate partners for the trademark
  • Coordinating the advertising/promotion and marketing of the consumer products range
  • Quality Control of all products
  • Monitoring and reporting of trademark infringement


The administrative function is an important component of the licensing process and ensures all licensing contracts are current and that royalty revenue is collected and disbursed to the trademark owner in a punctual and organised manner. The artwork/product approval system is the lifeblood to the success of any consumer products program. An effective product approval process assists in ensuring a superior looking product released to retail in a timely fashion and a coordinated image for the brand at a retail level.

  • Contract issue and trafficking
  • Royalty collection and disbursement
  • Product approval coordination
  • Maintenance and coordination of advertising/marketing funds
  • Finance/Forecasting
  • Budget Forecasting
  • Financial analysis to determine growth opportunities
  • Forward planning
  • Accounts payable and receivable