Delivered a true lifestyle brand extension for the brand owner including 21 Jeep stand alone retail stores nationally.

Worked with apparel retailer Jeans West to manage their initial foray back into licensed brands with a capsule collection of Ford T-shirts.

Established the IRONMAN brand in the ultra competitive sports nutrition category with Australian supplier Go Natural.

Developed incredibly successful collectable programs of coins and stamps featuring classic Australian Ford vehicles and Great Ford Racing Moments from over the years.

Australian denim and fashion brand Rollas collaborated with Ford for a retro inspired range of apparel and accessories.

Collaborated with European apparel specialist OSDM to deliver a collection of Steven Rhodes designs to global fashion powerhouse Zara.

Developed separate collections of apparel & accessories including the first ever Betty Boop x NFL branded collaboration with the Factorie retail brand and a Classic Betty Boop collection with Cotton On Women's department

Relaunched iconic US brand - West Coast Choppers in Australia via global streetwear leader - Culture Kings.
This drop marks an exciting milestone for the iconic brand, bringing its unmistakable attitude, heritage, and bold design language to a new generation of fans down under. From statement graphics to premium streetwear essentials, the collection captures the spirit of West Coast Choppers and its influence on global street culture.