Delivered a true lifestyle brand extension for the brand owner including 21 Jeep stand alone retail stores nationally.

Worked with apparel retailer Jeans West to manage their initial foray back into licensed brands with a capsule collection of Ford T-shirts.

Established the IRONMAN brand in the ultra competitive sports nutrition category with Australian supplier Go Natural.

Developed incredibly successful collectable programs of coins and stamps featuring classic Australian Ford vehicles and Great Ford Racing Moments from over the years.

Australian denim and fashion brand Rollas collaborated with Ford for a retro inspired range of apparel and accessories.

Collaborated with European apparel specialist OSDM to deliver a collection of Steven Rhodes designs to global fashion powerhouse Zara.