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Blue Chip Brands was established in 2003 by Australian licensing executive Anthony Harvey, after a decade working in licensing industry.  During that time he managed numerous apparel/fashion brands, corporate trademarks, entertainment brands and personalities including:

  • Ford Motor Company
  • Jim Beam 
  • Carlton & United Breweries
  • US Colleges 
  • World Wrestling Federation (WWF)
  • Austin Powers
  • Mr Men & Little Miss
  • Mr Bean

The company is focused on a small number of ‘Blue Chip’ clients ensuring each receive the time, attention and expertise required to reach its maximum potential via the development of individual strategic brand extension programs and unparalleled levels of communication.

What we have achieved for our clients:

  • Jeep Developed the Jeep consumer products program in Australia to become a legitimate lifestyle apparel, footwear & accessory brand with 21 retail concept stores nationally and distribution through leading outdoor adventure retailers.  A successful luggage range was also created along with mobility categories of strollers and children’s bikes.
  • Caterpillar: Responsible for securing a CAT apparel partner in Australia.
  • Budweiser: Established the Budweiser apparel program in Australia.
  • HONDA MPE: Developed the dealer merchandise program with Honda Motorcylces & Power Equipment Australia.
  • Sony: Developed the Sony Computer Entertainment consumer products program for Sony Playstation and video game IPs across apparel, giftware & accessories
  • Ford: Appointed to represent Ford Motor Company in 2014 – tripling licensing revenues within four years
  • Ironman: Developed the consumer products program for IRONMAN in Australia including protein & energy food products, vitamins/supplements and personal care categories.
  • Shelby: Secured licenses for apparel, accessories, collectables & golf carts.
  • LA Gear: Brokered deal for a range of vintage style sneakers launched through Platypus Shoes and major deals negotiated or LA Gear apparel, footwear and accessories to launch early 2022.
  • Steven Rhodes: Appointed as the Australasian and global agent for Australian illustrator/designer Steven Rhodes.  Licenses signed across multiple markets and categories with products ranged in retailers including Zara, HMV, Urban Outfitters, Spencers, Hot Topic, FYE, TYPO, Factorie and Jay Jays.