Skip to main content

Welcome to Blue Chip Brands

Blue Chip Brands was established in 2003 by Australian licensing executive Anthony Harvey, after over a decade working in licensing industry.  During that time he managed numerous apparel/fashion brands, corporate trademarks, entertainment brands and personalities including Ford Motor Company, Jim Beam, Carlton & United Breweries, US Colleges, World Wrestling Federation (WWF), Austin Powers, Mr Men & Little Miss & Mr Bean.

The company was formed with the intention of focusing on a small number of ‘Blue Chip’ clients ensuring each receives the time, attention and expertise required to reach its maximum potential via the development of individual strategic brand extension programs and unparalleled levels of communication.

About Us

What We Do

We extend brands into new product categories through strategic brand licensing through the establishment of a Brand Extension Plan and Program Implementation.

Learn More

Our Clients

Our Company was formed with the intention of focusing on a small number of ‘Blue Chip’ clients ensuring each receives the time, attention and expertise required to reach its maximum potential via the development of individual strategic brand extension programs and unparalleled levels of communication.

Learn More

Latest News

Shelby Auto Accessories Launch at Repco

You Might Not Be Able to Buy Dad a Shelby… But You Can Give His Car a Shelby Upgrade! Father’s Day is shifting into gear with the launch of the new Shelby branded car accessories range, now available at Repco stores across Australia & New Zealand. The range includes a 5-piece car seat cover kit, featuring: 🏎️ Front seat covers 🏎️ Seat belt protectors 🏎️ Shelby steering wheel cover Plus, a Shelby front sunshade is available separately to help keep Dad’s pride and joy a little cooler. Let’s face it — buying Dad an actual Shelby might be slightly outside…

Read More

Mack Trucks Shift Up A Gear

We’re excited to announce the launch of the first-ever Mack Trucks consumer products in Australia & New Zealand, under the stewardship of Blue Chip Brands. With more than 125 years of Mack Trucks heritage from its beginnings in Brooklyn, NY in 1900, the brand is synonymous with strength, durability and an unmistakable presence on the road. And Mack’s connection to Australia runs deep — with its own manufacturing facility in Wacol, Queensland, producing legendary Mack Trucks for the Australian market and beyond. Now, that iconic heritage is moving from the road into lifestyle fashion, with the launch of a new…

Read More

Shelby Accelerates With New Collections

Shelby Continues to accelerate with new Cotton On Global Collection and Kmart Australia/NZ Women’s Styles. We’re excited to announce the launch of a brand-new collection of Shelby licensed T-shirts at Cotton On stores globally. Building on the success of the first release, this second Shelby collection continues to bring together iconic automotive heritage and contemporary streetwear, delivering fresh designs inspired by the legendary Shelby legacy. With the enduring appeal of the Shelby name and its unmistakable performance-driven DNA, the range offers fans another opportunity to wear one of the most celebrated names in automotive culture. Women’s styles have also been…

Read More

For More Information

To find out more about the services we offer, please contact us via the link below.

Contact Us