Blue Chip Brands was established in 2003 by Australian licensing executive Anthony Harvey, after over a decade working in licensing industry. During that time he managed numerous apparel/fashion brands, corporate trademarks, entertainment brands and personalities including Ford Motor Company, Jim Beam, Carlton & United Breweries, US Colleges, World Wrestling Federation (WWF), Austin Powers, Mr Men & Little Miss & Mr Bean.
The company was formed with the intention of focusing on a small number of ‘Blue Chip’ clients ensuring each receives the time, attention and expertise required to reach its maximum potential via the development of individual strategic brand extension programs and unparalleled levels of communication.
We extend brands into new product categories through strategic brand licensing through the establishment of a Brand Extension Plan and Program Implementation.
Our Company was formed with the intention of focusing on a small number of ‘Blue Chip’ clients ensuring each receives the time, attention and expertise required to reach its maximum potential via the development of individual strategic brand extension programs and unparalleled levels of communication.
The University of Cambridge’s consumer products program is set to grow in 2025. Caprice Australia will continue developing fashion apparel for older girls, focusing on the university’s rich heritage and sporting lifestyle, in partnership with Target Australia.
The timeless appeal of American Muscle is on full display with Shelby apparel proving a major success in Just Jeans. This style has been reordered based on fantastic sell through and new styles in the pipeline.
The consumer products program for Australian illustrator Steven Rhodes continues to thrive globally with several leading licensees coming on board as well as new territories being developed. In North America, new licensing deals brokered via agent The Sharpe Company include Changes and Bioworld Canada for apparel. The UK & Europe has added licensees including Difuzed for apparel, Something Different for an extensive range of giftware and Grupo Erik for giftware, stationery and calendars. In Australia, Omni Merchandise Solutions has inked a deal for apparel and accessories for both direct to consumer and business to business distribution
To find out more about the services we offer, please contact us via the link below.