Shelby Continues to accelerate with new Cotton On Global Collection and Kmart Australia/NZ Women’s Styles. We’re excited to announce the launch of a brand-new collection of Shelby licensed T-shirts at Cotton On stores globally. Building on the success of the first release, this second Shelby collection continues to bring together iconic automotive heritage and contemporary streetwear, delivering fresh designs inspired by the legendary Shelby legacy. With the enduring appeal of the Shelby name and its unmistakable performance-driven DNA, the range offers fans another opportunity to wear one of the most celebrated names in automotive culture. Women’s styles have also been…

We’re proud to announce the launch of the first  West Coast Choppers apparel range in Australia, now available through Culture Kings. This drop marks an exciting milestone for the iconic brand, bringing its unmistakable attitude, heritage, and bold design language to a new generation of fans down under. From statement graphics to premium streetwear essentials, the collection captures the spirit of West Coast Choppers and its influence on global street culture. A huge shoutout to the team at Culture Kings for partnering with us to bring this launch to life and delivering it to one of the most style-driven retail…

We’re proud to announce that Blue Chip Brands has been appointed to manage the consumer products licensing program for V8 Supercars across Australia and New Zealand. V8 Supercars is the 4th most popular sport in Australia with 4.7 million Australian fans, 60 million viewers of championship rounds across the season and 1.6 million attendees at 2025 events. With 2026 set to see Toyota join Supercars with the GR Supra alongside the Ford Mustang and GM Camaro and 2027 set to mark the 30th Anniversary of Supercars, there has never been a better time for licensing partners to get in, buckle up…