We’re proud to announce that Blue Chip Brands has been appointed to manage the consumer products licensing program for V8 Supercars across Australia and New Zealand. V8 Supercars is the 4th most popular sport in Australia with 4.7 million Australian fans, 60 million viewers of championship rounds across the season and 1.6 million attendees at 2025 events. With 2026 set to see Toyota join Supercars with the GR Supra alongside the Ford Mustang and GM Camaro and 2027 set to mark the 30th Anniversary of Supercars, there has never been a better time for licensing partners to get in, buckle up…

Blue Chip Brands Appointed to Represent West Coast Choppers Brand We’re proud to announce that Blue Chip Brands has been appointed to manage the development of a consumer products licensing program for West Coast Choppers across Australia and New Zealand. An icon of custom motorcycle culture, West Coast Choppers is renowned for its bold design language, rebellious spirit and deep roots in global street and lifestyle culture. West Coast Choppers continues to impact pop culture. Its design language can be seen in streetwear, tattoo art, music, and visual media, inspiring new generations of creators. Branded apparel is ranged in high…

Rev up your wardrobe — the iconic Shelby name has arrived at  Cotton On and Just Jeans. Inspired by the legendary performance and style of the Shelby Cobra, the new Shelby T-shirts brings racing heritage to everyday wear capturing the spirit of speed, innovation, and American muscle that made Shelby a global icon.