Steve McQueen x Mr Simple

Rollas x Ford Collaboration

Steven Rhodes x Zara

LA Gear

Blue Chip Brands was established in 2003 by Australian licensing executive Anthony Harvey, after over a decade working in licensing industry. During that time he managed numerous apparel/fashion brands, corporate trademarks, entertainment brands and personalities including Ford Motor Company, Jim Beam, Carlton & United Breweries, US Colleges, World Wrestling Federation (WWF), Austin Powers, Mr Men & Little Miss & Mr Bean.

The company was formed with the intention of focusing on a small number of ‘Blue Chip’ clients ensuring each receives the time, attention and expertise required to reach its maximum potential via the development of individual strategic brand extension programs and unparalleled levels of communication.

About Us

What We Do

We extend brands into new product categories through strategic brand licensing through the establishment of a Brand Extension Plan and Program Implementation.

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Our Clients

Our Company was formed with the intention of focusing on a small number of ‘Blue Chip’ clients ensuring each receives the time, attention and expertise required to reach its maximum potential via the development of individual strategic brand extension programs and unparalleled levels of communication.

Learn More

Strike a Pose with Betty Boop!

We are excited to share a new licensing partnership where iconic meets innovative, as LOLA launches the Limited Edition Betty Boop x LOLA Digital Camera. Betty Boop is an enduring symbol of confidence, glamour, and creativity and this collaboration combines vintage charm and modern functionality to create a camera that’s as expressive and unforgettable as Betty herself. The limited edition camera is a must-have for collectors, creators, and Boop-oop-a-doop lovers around the world. This special release features three Exclusive Betty Boop Filters and Betty Boop Friendship Bracelet Wrist Strap. Available Globally

University of Cambridge Girls Apparel Hits the Target

The University of Cambridge’s consumer products program is set to grow in 2025. Caprice Australia will continue developing fashion apparel for older girls, focusing on the university’s rich heritage and sporting lifestyle, in partnership with Target Australia.

Shelby Apparel A Big Hit At Just Jeans

The timeless appeal of American Muscle is on full display with Shelby apparel proving a major success in Just Jeans. This style has been reordered based on fantastic sell through and new styles in the pipeline.

To find out more about the services we offer, please contact us via the link below.