Blue Chip Brands was established in 2003 by Australian licensing executive Anthony Harvey, after over a decade working in licensing industry. During that time he managed numerous apparel/fashion brands, corporate trademarks, entertainment brands and personalities including Ford Motor Company, Jim Beam, Carlton & United Breweries, US Colleges, World Wrestling Federation (WWF), Austin Powers, Mr Men & Little Miss & Mr Bean.
The company was formed with the intention of focusing on a small number of ‘Blue Chip’ clients ensuring each receives the time, attention and expertise required to reach its maximum potential via the development of individual strategic brand extension programs and unparalleled levels of communication.
We extend brands into new product categories through strategic brand licensing through the establishment of a Brand Extension Plan and Program Implementation.
Our Company was formed with the intention of focusing on a small number of ‘Blue Chip’ clients ensuring each receives the time, attention and expertise required to reach its maximum potential via the development of individual strategic brand extension programs and unparalleled levels of communication.
Rev up your wardrobe — the iconic Shelby name has arrived at Cotton On and Just Jeans. Inspired by the legendary performance and style of the Shelby Cobra, the new Shelby T-shirts brings racing heritage to everyday wear capturing the spirit of speed, innovation, and American muscle that made Shelby a global icon.
We are excited to share a new licensing partnership where iconic meets innovative, as LOLA launches the Limited Edition Betty Boop x LOLA Digital Camera. Betty Boop is an enduring symbol of confidence, glamour, and creativity and this collaboration combines vintage charm and modern functionality to create a camera that’s as expressive and unforgettable as Betty herself. The limited edition camera is a must-have for collectors, creators, and Boop-oop-a-doop lovers around the world. This special release features three Exclusive Betty Boop Filters and Betty Boop Friendship Bracelet Wrist Strap. Available Globally
The University of Cambridge’s consumer products program is set to grow in 2025. Caprice Australia will continue developing fashion apparel for older girls, focusing on the university’s rich heritage and sporting lifestyle, in partnership with Target Australia.
To find out more about the services we offer, please contact us via the link below.