Blue Chip Brands
Giving consumers more reasons to love your brand
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Ironman watch
Ironman Sunglasses
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Our Clients


In 1978, U.S. Navy Commander John Collins and his wife issued a challenge to see which athletes were the toughest— swimmers, cyclists or runners. So Collins proposed combining Waikiki’s 2.4 mile swim race, Oahu’s 112 mile bike race and the Honolulu 26.2 mile marathon. Now, each year, nearly 250K athletes compete in over 150 events worldwide in front of more than 2 Million spectators.

IRONMAN Brand Stats

  • 6.5 Million viewers for the annual World Championship on NBC Sports (won 16 Emmy Awards)
  • 93% aided awareness (US)
  • 34 Million visits to website (15M unique visitors)
  • 16.4 Million YouTube views
  • 359K followers (Facebook & Twitter)

Licensing Success

  • 2013 retail sales over $500 Million
  • Top-selling sports watch since 1986
  • Licensed products sold nationally in the USA in all major retailers including: Walmart, Target, Sports Authority, Dick’s and Walgreens

Licensing Opportunities

  • Apparel & Footwear
  • Sporting Goods
  • Food & Beverage
  • Nutraceuticals
  • Portable Electronics
  • Home Electrics