LA Gear is an American shoe brand founded in 1979.
Athletes that have endorsed LA Gear over the years include basketballers - Kareem Abdul-Jabar, Karl Malone and Hakeem Olajuwon, Joe Montana (NFL) and Wayne Gretzky (NHL). Celebrity endorsements have included Michael Jackson, Paula Abdul and Belinda Carlisle.
In 1990 LA Gear's shoe sales sky rocketed to $818 million (third behind Reebok and Nike). Over the years LA Gear has survived and proved to be an iconic brand with huge recall and heritage.