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Blue Chip Brands has been appointed as the official consumer products licensing representative for Neopets across Australia and New Zealand.

First launched in 1999, Neopets is one of the world’s most enduring and beloved digital brands, having captivated more than 150 million players globally. The franchise is currently experiencing a major resurgence, with brand-new game experiences rolling out across platforms including Nintendo Switch, STEAM, and META VR.

Under this partnership, Blue Chip Brands will drive licensing opportunities across key categories including toys, collectibles, apparel, and accessories, tapping into both Neopets’ nostalgic millennial fanbase and a new generation of players discovering the brand.