Blue Chip Brands is delighted to be involved with the launch of the LA Gear brand in Australia through Big W.

The collection launching in Big W pays homage to some of the brand’s most popular styles and draws on nostalgia from the 80s and 90s.

The new 100-piece men’s and womenswear ranges feature tie-dye prints, pastels, lime greens, cropped tees, oversized hoodies, parachute jackets and socks in addition to footwear for the entire family.

The program is supported by a national advertising, PR & Brand Ambassador/Social Media Influencer campaign