The University of Cambridge’s consumer products program is set to grow in 2025. Caprice Australia will continue developing fashion apparel for older girls, focusing on the university’s rich heritage and sporting lifestyle, in partnership with Target Australia.
The timeless appeal of American Muscle is on full display with Shelby apparel proving a major success in Just Jeans. This style has been reordered based on fantastic sell through and new styles in the pipeline.
The consumer products program for Australian illustrator Steven Rhodes continues to thrive globally with several leading licensees coming on board as well as new territories being developed. In North America, new licensing deals brokered via agent The Sharpe Company include Changes and Bioworld Canada for apparel. The UK & Europe has added licensees including Difuzed for apparel, Something Different for an extensive range of giftware and Grupo Erik for giftware, stationery and calendars. In Australia, Omni Merchandise Solutions has inked a deal for apparel and accessories for both direct to consumer and business to business distribution
Betty Boop is the star of a new range of women’s clothing with Cotton On. The collection includes graphic & cropped T-shirts, Cami, Fitted Cardi, Jacket & Sweatshirt in addition to a jewellery collection. The range is available online & in Cotton On stores across Australasia, South East Asia, USA & South Africa.
Betty Boop continues to thrive in Australia. The Queen of Sass has just launched in Culture Kings with this cowgirl tank top style.
The Steven Rhodes consumer products program continues to expand around the world with Urban Outfitters Europe having great success with a range of T-shirts. Designs including ‘My Magical Garden’ and ‘Let’s Make Special Brownies’ have really struck a chord with consumers and new designs are being released constantly.