We’re proud to announce that Blue Chip Brands has been appointed to manage the consumer products licensing program for V8 Supercars across Australia and New Zealand.

V8 Supercars is the 4th most popular sport in Australia with 4.7 million Australian fans, 60 million viewers of championship rounds across the season and 1.6 million attendees at 2025 events. With 2026 set to see Toyota join Supercars with the GR Supra alongside the Ford Mustang and GM Camaro and 2027 set to mark the 30th Anniversary of Supercars, there has never been a better time for licensing partners to get in, buckle up and enjoy the ride.

Our licensing strategy will focus on key fan-driven categories including apparel, accessories, automotive-related products and collectables, delivering authentic products that connect fans more deeply to the sport and its heritage.

Blue Chip Brands brings extensive experience in developing automotive consumer product programs, having worked with globally recognised brands including Ford, Jeep, Shelby and West Coast Choppers. We look forward to working with Supercars and our retail and manufacturing partners to unlock new opportunities and drive long-term brand growth across ANZ.