Blue Chip Brands Appointed to Represent West Coast Choppers Brand

We’re proud to announce that Blue Chip Brands has been appointed to manage the development of a consumer products licensing program for West Coast Choppers across Australia and New Zealand.
An icon of custom motorcycle culture, West Coast Choppers is renowned for its bold design language, rebellious spirit and deep roots in global street and lifestyle culture.

West Coast Choppers continues to impact pop culture. Its design language can be seen in streetwear, tattoo art, music, and visual media, inspiring new generations of creators. Branded apparel is ranged in high profile US retailers including Urban Outfitters, Pac Sun, Zumiez and Tillys.
The program will focus on building authentic, high-impact partnerships that stay true to the DNA of the brand while unlocking new opportunities across key lifestyle categories.