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We’re proud to announce the launch of the first  West Coast Choppers apparel range in Australia, now available through Culture Kings. This drop marks an exciting milestone for the iconic brand, bringing its unmistakable attitude, heritage, and bold design language to a new generation of fans down under. From statement graphics to premium streetwear essentials, the collection captures the spirit of West Coast Choppers and its influence on global street culture. A huge shoutout to the team at Culture Kings for partnering with us to bring this launch to life and delivering it to one of the most style-driven retail…

We’re proud to announce that Blue Chip Brands has been appointed to manage the consumer products licensing program for V8 Supercars across Australia and New Zealand. V8 Supercars is the 4th most popular sport in Australia with 4.7 million Australian fans, 60 million viewers of championship rounds across the season and 1.6 million attendees at 2025 events. With 2026 set to see Toyota join Supercars with the GR Supra alongside the Ford Mustang and GM Camaro and 2027 set to mark the 30th Anniversary of Supercars, there has never been a better time for licensing partners to get in, buckle up…

Blue Chip Brands Appointed to Represent West Coast Choppers Brand We’re proud to announce that Blue Chip Brands has been appointed to manage the development of a consumer products licensing program for West Coast Choppers across Australia and New Zealand. An icon of custom motorcycle culture, West Coast Choppers is renowned for its bold design language, rebellious spirit and deep roots in global street and lifestyle culture. West Coast Choppers continues to impact pop culture. Its design language can be seen in streetwear, tattoo art, music, and visual media, inspiring new generations of creators. Branded apparel is ranged in high…

Rev up your wardrobe — the iconic Shelby name has arrived at  Cotton On and Just Jeans. Inspired by the legendary performance and style of the Shelby Cobra, the new Shelby T-shirts brings racing heritage to everyday wear capturing the spirit of speed, innovation, and American muscle that made Shelby a global icon.

We are excited to share a new licensing partnership where iconic meets innovative, as LOLA launches the Limited Edition Betty Boop x LOLA Digital Camera. Betty Boop is an enduring symbol of confidence, glamour, and creativity and this collaboration combines vintage charm and modern functionality to create a camera that’s as expressive and unforgettable as Betty herself. The limited edition camera is a must-have for collectors, creators, and Boop-oop-a-doop lovers around the world. This special release features three Exclusive Betty Boop Filters and Betty Boop Friendship Bracelet Wrist Strap. Available Globally

The University of Cambridge’s consumer products program is set to grow in 2025. Caprice Australia will continue developing fashion apparel for older girls, focusing on the university’s rich heritage and sporting lifestyle, in partnership with Target Australia.