News

Shelby Golf Carts and resort transport vehicles premiered  at the PGA Trade Show held late January in Orlando through a licensing deal brokered by Blue Chip Brands. With high performance models based on the Shelby GT350, GT500 and the Shelby Cobra the range is destined to be the most powerful drive on the fairway. The golf carts feature 3.5kwh – 6.3kwh lithium battery powered motors, LED lights, sports wheels, 9 inch bluetooth touchscreen, reversing camera and the option of selectable golf/street performance modes on the Shelby Cobra model.

It was only a matter of time before Australian menswear brand Mr Simple and The King of Cool collided. Arguably the biggest style icon of the ’60s and ’70s, McQueen was either an actor who liked to race or a racer who liked to act. He’s timeless and so it was the perfect inspiration for a collaboration,” says Dave Fraser, director of Mr Simple. “We’ve woven his classic style into every part of this limited-edition collection.” Built around staples that McQueen made iconic, there are tees (some with prints inspired by his racing career), polos, cotton canvas shorts, short sleeve…

Another fantastic product launch to report with Cotton On releasing a range of apparel & accessories celebrating the Ford and Ford Mustang brands just in time for Father’s Day in the key markets of the USA, South Africa and South East Asia. Featured on the website home page for the USA it’s sure to be a big success with Australia & New Zealand to follow soon.

Australian graphic artist and illustrator, Steven Rhodes, has just launched a range of T-shirts with Zara stores globally. The collection features the designs – ‘Don’t Talk To Strangers’, ‘My Imaginary Friends’ and ‘Adulting’ which focuses on helping Billy find his way through a maze to become a functioning adult. Closer to home, licensee DFM Australia is enjoying success with T-shirts in Jay Jays with the initial designs performing strongly and more designs in the pipeline for delivery throughout the remainder of 2021.

A big congratulations to the team at Rolla’s who have just launched their brand collaboration with Ford. Great on trend product backed by in store marketing and social media content. Fantastic retail placement around the world including General Pants, Universal Store & David Jones locally as well as Urban Outfitters, Hudson Bay and Japanese boutiques internationally.